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The ‘Organic. Naturally Different’ Campaign


If your food could talk, what would it tell you?


Our advertising campaign imagines humerous verbal interviews with organic animals and produce, highlighting what makes them 'naturally different'.


The ‘Organic. Naturally Different.’ campaign distances itself from foodie clich├ęs with a distinctive and humorous creative, using clear statements of difference. The creative highlights the most compelling reasons for choosing organic – no use of pesticides, great taste and high animal welfare – whilst using humour to engage consumers.


What’s next on the menu?


We’ll be building on last year’s success with retail partnerships with Britain’s biggest organic food retailers.


Check out our Facebook page for all the latest activity.
To find out more and for all press enquiries, contact OTBPR@haygarth.co.uk

Reasons to love organic

Better for nature

Organic food is grown and farmed in a way that is kinder to nature and
the environment.

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High animal welfare

With plenty of space and fresh air to thrive and grow, organic animals are happier animals.

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More natural food

Organic means no GM crops and fewer artificial pesticides, no hydrogenated fats and
fewer additives.

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Great tasting food

Organic food is good food bursting with flavour.

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Latest reasons to love organic:

  • becky, its worth paying for!
  • alexander, sustainability
  • jenny, lack of chemicals and health reasons!
  • Lauren Manning, Because it's better for you.
  • ellie ashcroft, knowing where your food has come from!
  • Cassy, Way forward for our planet
  • chris gardner, its pure and simple!
  • Jeremy Food, my wife insists on buying local and organic. also, we have an allotment.
  • robyn james, less chemicals in my food!
  • rebecca freeman, more natural